Google+ Introduces Branded Pages

Social media professionals everywhere will spend their next several days developing strategies and building branded pages on Google+ now that the company has officially opened the doors to busineses and brands everywhere.

Vic Gundotra, Goole's Senior Vice President of Engineering, introduced the new brand pages in a post where he explains the team's inspiration for the new product, "So far Google+ has focused on connecting people with other people. But we want to make sure you can build relationships with all the things you care about—from local businesses to global brands—so today we’re rolling out Google+ Pages worldwide."

Gundotra continued, "Google+ has always been a place for real-life sharing, and Google+ Pages is no exception. After all: behind every page (or storefront, or four-door sedan) is a passionate group of individuals, and we think you should able to connect with them too."

Google also introduced a new feature called Direct Connect that links Google Search to Google+ brand pages.

Direct Connect works for a limited number of pages today (like +Google, +Pepsi, and +Toyota), but many more are coming. In the meantime, organizations can learn more about Direct Connect in our Help Center.